Method to the Madness: Determining Distribution Channels

Method to the Madness: Determining Distribution Channels

We’ve been there before. Months maybe even years of work are finally culminating into a product launch and distribution, marketing and sales strategy is being hammered out. These elements are not to be taken lightly and whatsmore - distribution affects selection of marketing tactics and they are difficult to change once put in motion.

So what happens when you have a product that could appeal to various markets or channels of distribution in a single market?