We’ve been there before. Months maybe even years of work are finally culminating into a product launch and distribution, marketing and sales strategy is being hammered out. These elements are not to be taken lightly and whatsmore - distribution affects selection of marketing tactics and they are difficult to change once put in motion.
So what happens when you have a product that could appeal to various markets or channels of distribution in a single market?
You need to identify a distribution channel(s) that offer(s):
Ease of entry against the competition
Low cost of entry compared to the competition
Limited financial risk and commitment to the trade
Enough volume potential to reach short-term goals
Price levels to generate acceptable company revenues and profits
Then look at possible distribution channels:
Direct mail or flyers
TV and cable direct marketing
This is where Kuantum shines. We analyze these options and match them to your marketing plan to create a solid distribution and sales plan; we identify how competitors' products are sold, balance costs of channels and sales force options, and prioritize channels and next steps.