Press Release: New CEO for Kuantum Brands

SAN DIEGO--(BUSINESS WIRE)-- Kuantum Brands is announcing today that its Board of Directors has named William J. Righeimer as the company’s new Chief Executive Officer.

Based in San Diego, Kuantum Brands ( develops, manufactures and distributes functional beverages, organic and non-GMO products in the U.S. and Canada. Kuantum Brands is wholly-owned by PiSA Pharmaceuticals, the largest pharmaceutical company in Mexico and Sesajal, a leading global supplier of organic and non-GMO ingredients.
Electrolife, a clinical hydration beverage manufactured by PiSA Pharmaceuticals, is Kuantum’s leading product. Adapted to suit the U.S. market, Electrolife’s formula is based on Electrolit, the #1 oral hydration beverage in Mexico.

Righeimer, 46, most recently served as a President and Global General Manager for Mars, Incorporated, a $33-billion global company. He was a member of the Food leadership team and had global responsibility for organic food and drinks, healthy living consumer products, e-commerce and licensed offerings. Righeimer directly led the business units with operating responsibility for long-term strategy, sales, marketing, financial planning, product development, distribution, operations, supply chain management, human resources, IT and legal.
“We are thrilled to welcome Will to Kuantum Brands as our new CEO,” said Gabriel Perez Krieb, chairman of Kuantum Brands Board of Directors. “Will’s strong operational background and proven track record of building brands, engaging associates and creating value make him an ideal fit. We are confident that Will’s passion for a sustainable business model will accelerate our tremendous business growth at Kuantum Brands.”

Righeimer is an experienced leader in the consumer packaged goods industry. Prior to Mars, he held senior roles at PwC, IBM and served as the Chief Operating Officer and Chief Financial Officer for private equity and venture backed companies. He used his general management, advisory and marketing skills to improve business performance across a diverse range of categories and channels with a focus on innovation and disciplined execution. Righeimer earned a Bachelor’s Degree in Accounting from the University of Minnesota and his Master’s in Business Administration from the University of Minnesota, Carlson School of Management. He is also a Certified Public Accountant.
“I am delighted to be joining Kuantum Brands and honored to be part of the Sesajal and PiSA businesses, which are admired worldwide. I believe the proven business model and strategy at Kuantum Brands will continue to deliver consistently strong results. I look forward to leading the organization through its next stage of growth while maintaining high customer engagement and operational excellence,” Righeimer said.

PiSA Pharmaceuticals
Founded in 1945, PiSA is the largest pharmaceutical company in Mexico offering more than 1,500 products and employing over 16,000 professionals committed to excellence. PiSA has 14 technologically advanced manufacturing locations and distributes pharmaceutical products, and medical and health devices to public and private sectors in Mexico, Latin America, and internationally. Its product line includes functional and clinical beverages, infant nutrition, anesthesiology and intensive care, antibiotics, infection control, dialysis, ophthalmology, oncology, OTC products, infusion and pain therapy. PiSA is a socially responsible company with ongoing commitments to society, the environment, workers and their families. More information about PiSA can be found at ( or (

About Sesajal
For over 25 years, Sesajal has been a leading global supplier of non-GMO and organic vegetable oils, seeds, grains and Mediterranean cuisine ingredients. Sesajal operates in more than 20 countries offering integrated solutions for the food, pet, pharmaceutical, cosmetic and personal care industries. Focused on service, quality, sustainability and community, Sesajal actively supports over 5,000 families in the agricultural community and promotes programs for education, well-being and human development for underprivileged families partnering with several non-profit organizations globally. More information about Sesajal can be found at (

Contacts for Kuantum Brands:
Alice Nathanson: 714-856-0902
Gerry Diego, 503-997-8459

Source: Kuantum Brands

Will Righeimer has been named CEO of Kuantum Brands, a consumer products company that develops, manufactures and distributes functional beverages, organic and non-GMO products in the U.S. and Canada. (Photo: Business Wire)